How to Set Up Google Authorship with Your Google+ Profile

Have you noticed that some people have a profile photo appear alongside their results in Google Search? Would you like to do that with articles and posts that you have written?  This post explains how to officially link your content to your Google+ profile. You can set this up for multiple domains to which you contribute.

Gary McLaren Authorship

Why Set Up Google Authorship?

Having your content officially linked to you will help to raise your credibility and your standing in Google’s search ranking algorithms. Google Authorship is part of Google’s strategy to authenticate quality content and links. By using Google Authorship:

  • Your results will stand out more with a profile photo.
  •  Google often delivers personalized search results to people based upon their Google Plus connections and recommendations. So people you’ve connected with are more likely to see your results near the top!

How to Set Up Google Authorship

If you:
  • are the only person posting on your blog then this is fairly straightforward to set up, as detailed below.
  • have multiple authors contributing to your blog then follow the instructions here instead.

1. Be sure to upload a clear and recognisable head shot photo on your Google+ Profile.

2. Include a byline containing your name on each web page containing your content, e.g. “By Gary McLaren” or “Author: Gary McLaren is…”.  Your byline name must match the name on your Google+ profile.

3. Prove to Google that you have an email address on the same domain as your content, e.g. sampleaddy@platformpundit.com

You do this by adding the email address to the Work section of your profile. Don’t worry, if you wish you can keep the email address private between you and Google.Google will send you a verification message to that email address. When you verify that you received it, Google will add a link to the domain in the “Contributor to” section of your profile.

4. From the byline on your article you should either

  • link directly to your Google+ Profile using the “rel=author” tag, e.g.Google Plus ID
                  or
  • link to your Author Page on the domain using  the “rel=author” tag, and then link from your Author Page  to your Google+ Profile using the “rel=me” tag, e.g.screenshot.673
Of course, make sure you use your Google ID and not mine!
If you are using WordPress, you can skip this 4th step by installing the Google Plus Authorship plugin or similar.


That’s it!

Be patient as the photos may not appear beside search results immediately. You can also go here to check that everything worked correctly. This will allow you to see results like this:

Check Google Authorship
If you don’t have an email address on the same domain see this alternative method of setting up the link to the domain.
See the official page at Google explaining these steps for setting up Google Authorship.

 

Gary McLaren

Comments

  1. Hi, Gary –

    MUST I have a headshot?! Could I use an avatar? Do I have to have a blog or a website in order to do this?

  2. To join Google Plus and set up your Google Profile, you can use an avatar and you don’t need a blog or web site. However if you want to set up Google Authorship and have YOUR content count towards YOUR authority, then you need to have a proper profile picture of you. You can also connect your G+ profile to blogs or web sites you do not own, provided you can work with the owners to set up an author page at the site.

  3. I am a writer, Gary, and not a computer wiz. I wouldn’t have a clue of how to do the things you suggest one should do as an author. My web page is as shown above and I have eight books listed there.
    I wonder if I could persuade you to e-mail me simple instructions on how to comply with your suggestion.
    I’d be most obliged.

    Jeff Tikari

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